Local Heroes Month continues! Join me and the dynamic NW Publicist PR champion Alex Steininger at 5pm today to discuss the evolution in the music scene, both live, online and globally. Alex has worked with countless artists to assist their efforts to be noticed. Topics such as “why should we hire a publicist?”, “what does a record label offer us today?”, “does touring really help?” and more will be discussed.

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More on Alex:
Alex Steininger got his start in music in 1995, writing about both local and national bands for the America Online magazine ChipNet. Making several connections with indie and major record labels, when AOL ceased ChipNet in 1997, Alex Steininger co-founded the online magazine In Music We Trust with life long friend Ryan.

In Music We Trust Magazine soon found an audience with like-minded music fans; In Music We Trust covered all genres, leaving no sound untouched, which resonated well with its readers, especially during the dawn of the world wide web. In Music We Trust managed to gain the attention of Billboard Magazine following it’s launch, which reviewed the website, stating that they were champions of the little guy.

While still doing In Music We Trust Magazine, in 1999 Alex was hired to work at N.A.I.L. Distribution (National Alliance of Independent Labels) heading up their marketing department, working alongside artists and indie labels to coordinate their marketing efforts at retail. That same year, Alex started In Music We Trust PR, and picked up his first two PR clients courtesy of Cavity Search Records: King Black Acid and Helio Sequence. Many other clients followed after.

In 2001, Alex started another chapter in the In Music We Trust empire, launching In Music We Trust Records with the debut solo record from former Crackerbash/Jr. High front man, Sean Croghan. That year also saw Alex move to Burnside Distribution, accepting the title of Marketing Director and Label Liaison, again working alongside artists and labels, and retail stores, to better represent the Burnside catalog at both local and national retail outlets.

In 2003, CD Baby offered Alex the job of Vice President of Business Relations, and Alex moved over to CD Baby.

While Vice President of Business Relations at CD Baby, Alex secured deals with Amazon.com, Ryko Distribution, and Super D, a one-stop distributor, for CD Baby’s catalog. The Ryko Distribution deal saw Alex heading up CD Baby’s umbrella label group, with it’s first release a live album from Reel Big Fish. The Amazon.com deal would make each CD Baby title not available on Amazon at the time available for sale. The Super D deal allowed CD Baby’s clients, who didn’t have distribution deals in place, to stock and special order their titles at retail. All three deals helped with CD Baby’s rapid growth.

After four and a half years at CD Baby, all while still doing In Music We Trust Magazine, PR, and the record label, Alex left CD Baby in 2007 to focus on In Music We Trust full-time. The following year he added another division to In Music We Trust, launching In Music We Trust Management. He hasn’t looked back since.

Now, here we are, nearly twenty years later, and Alex Steininger is still doing In Music We Trust, managing bands, running a national PR firm, and operating his record label. As the name states, Alex trusts in music and is thankful to be involved in helping expose, guide, and create hype for a wide array of artists and bands.

From the episode, here’s the clip of Western Aerial’s “Housewives” performance for Alex’ birthday, complete with his contributions:

The mysterious man behind the camera and pen is one of Portland, Oregon’s most prolific contributors to supporting Oregon music. You’ve seen his unique photography and design work on countless album covers, magazines and publications.

Creator of Buko.net, pioneer contributor to Two Louies Magazine, and undoubtedly one of Portland’s best kept secrets, this ananym has stories for days… we’ll only scratch the surface, but you won’t want to miss his hilarious memories of Portland before it became a hipster hotspot.

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From the “Sunset Strip” of Portland in the 80s to his time with Prince at Paisley Park, Steve has run the gamut of lighting experiences. He’s been stationary with the Portland Trailblazers for 25 years now, but has also experienced relentless road time with Bellator MMA and countless bands. We have a lot of tour and travel stories to chat about!

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Heidi has worked as a Children’s Librarian with Timberland Regional Library, Kitsap Regional Library, and Lopez Island Library. Before that, she worked with homeless and immigrant youth, taught at a preschool, and acted with a traveling Shakespearean troupe. Wherever she is, she encourages kids to follow their natural curiosity in learning, whether it be through storytime, theater, robotics, or understanding the natural world. She is excited to bring what she’s learned to libraries and schools in the Puget Sound area. She lives in Olympia, Washington with her dog Maggie, and husband Jason. She loves them all, not necessarily in that order.

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Norman Sylvester’s family migrated to N.E. Portland, as many local African American families did to work in the 40’s and through the 50’s. After the Vanport flood, the Black community mostly lived in the Albina area due to “red lining”. The churches, schools & neighborhood was full of music and produced many of our Musicians of color. Norman “the Boogie Cat” as he is known, played in many Soul, Funk & Blues bands while also working full time and raising his young family. When the Trucking Company he worked for went broke in 1990, most of his children were through school and it was time to try at being a full time Musician to pay tribute to the beginnings of American music; Blues & Gospel with the Norman Sylvester band.

Norman gives his energy to many community needs with his talent and they annually work to support Benefits, Non-profits & Elderly concerts. He has been the Talent Booker of the “Inner City Blues Festival” since the start to raise funds for Jesse Jackson’s bid for the Presidency in 1988. After the first Black President was not meant to be yet, they continued the Annual Festival for many different Social Justice causes for the next 10 years.

After 10 years off, the campaign; Health Care for All-Oregon approached Norman about booking an annual Music event to fund awareness for Universal Healthcare and he has dedicated the past 9 years for that goal. Norman was one of the founding organizers of the “Good in the Hood” Festival, from 1991~2002 which was a needed event to promote safety in North Portland and to celebrate its diverse community culture. He has been so pleased that this Festival still exists & thrives today!

At 76 years old, the Boogie Cat’s biggest mission is to mentor young Artists whenever possible. For the past 25+ years his band has worked in schools as Artist in Residence. He worked with Bravo Youth Orchestra during the pandemic, as our youth needs music more than ever at this time.

See this latest History project Norman is working on: https://www.facebook.com/OldPDX/videos/701175280665403

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Originally from Niagara Falls, NY. — Vocalist, multi-ethnic drummer / percussionist and founder of Brothers of the Baladi (1976), Arabesque (1994 – traditional Middle Eastern music band) and Radio Remedy (2018). Based in Portland, Oregon, Brothers of the Baladi performed both traditional and original Middle Eastern World Music featuring vocals in seven languages [Arabic, Turkish, Armenian, Farsi, Spanish, French & English] with instruments & songs from around the world. The band successfully brought their music to festival, college and concert audiences all over North America and England for over four decades. The Brothers’ 12 albums (distributed exclusively by Burnside Distribution) are sold online and in retail stores worldwide.

The Brothers’ Just Do What’s Right album was nominated for a Grammy in the Contemporary World Music Category in 2008 and their twelfth Gravity of Love album was nominated for a Grammy in the Rock Album of the Year in 2016.

Michael was a well known Middle Eastern Drums and Percussion clinician locally, regionally and internationally and his 1991 Basic Middle Eastern Rhythms video was the first Middle Eastern Drum instructional video ever marketed.

Michael was co-founder of the infamous Gypsy Stage at the Oregon Country Fair in 1979.

In addition to his World Music, Michael has always maintained his love of ‘normal’ music and his drum kit skills and he has performed with many local and regional Blues, Rock, etc. bands through the years. Currently he performs on drum kit and vocals with The Roadless Travelers (songs you know and love from the 60s-80s) and Radio Remedy (Pop cover band).

For any more info or history on Brothers of the Baladi see http://www.baladi.com.

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The inimitable radio personality Porkchop (Noah) and I have some interesting parallels, and together, I think we can solve the developing crises in America. Beyond that, exchanging stories of ridiculous experiences and an appreciation of abstract expressionists (of which Noah is one) are all fair game.

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One of Portland‘s most loved personalities, Bill Prescott had been atop the airwaves in rock radio for decades. To be in a position like that, one needs character, and MAN, does this guy have that! All one needs to know is the band he championed (“Choad”) and it’ll scratch the surface of the demented and hilarious mind of Prescott.

We catch up with BP in a “Where are they now?” segment, and find out whether Choad may or may not be inducted into next year’s Rock & Roll Hall of Fame.

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Mike Branch is one of those guys that looks intimidating upon first meeting, but softens the heart and brightens the room with an infectious smile. He’s been fronting rock & roll bands for decades in the area, and most recently joined forces with regional favorite “Night Rose” to bring a wide range of crowd favorites to a community desperately in need of the whole package – great songs, great performances and great attitudes.

A reputable graphic designer and savvy online marketer, Mike has a solid balance of both sides of the brain needed to be creative and successful at the same time. Some might say that’s magic.

Let’s see if he’ll share some of his magic tricks when we go live!

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Sara and Renee chat about Crone Queen; a collective they launched on Int’l Women’s Day to bring together women and celebrate the act of aging. Both dynamic ladies are Chief Executives of Tech companies and badass women getting stronger and smarter as they age. Want some inspiration? This’ll bring it!

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